Primary logo — full color
Your default. Use it whenever the background is white, cream, or a light, quiet color.
Brand Kit
Our logo, colors & fonts — all in one place.
For sponsors, press, partners, and the crew. Grab the files you need, follow a few simple rules, and the pigs will look right everywhere they go.
01 · Logos
Pick the right pig for the job
Two shapes — the full logo and the house mark — each in three colors. When in doubt, use the full-color primary logo on a light background.
Primary logo — white
For dark backgrounds: Ink, Violet, Magenta, or a photo with a dark overlay.
Primary logo — black
One-color jobs: single-color print, engraving, stamps, newspaper, fax.
House mark — full color
Small spaces where the wordmark won't read: avatars, favicons, stickers, merch tags.
All files are transparent PNGs unless noted. Printing something big — a banner, a shirt, a booth sign? Email eat@houseofhogs.com and we'll send the vector file.
02 · Logo rules
Give it room. Keep it readable.
Three rules cover 95% of what you'll ever need.
XX
1. Clear space
Keep an empty margin around the logo equal to X — the height of the big pig's face. No text, edges, or other logos inside that zone.
140px · 1.25″40px · 0.5″2. Minimum size
Full logo: no smaller than 140px wide on screen or 1.25 inches in print. Below that, “of Hogs” gets mushy — switch to the house mark (min 40px / 0.5″).
✓
✓
✓
✓
✓
✓
3. Right logo, right background
Full color on white, cream, or light neutrals. White on Ink, Violet, Magenta, or a dark photo. Black when you only get one ink.
Please don't
Also: don't redraw the logo, retype “House of Hogs” in a font to fake the wordmark, rearrange the pigs, or wedge another logo inside the clear space. Co-branding with a sponsor? Put the logos side by side, same visual height, with a thin divider between them.
03 · Colors
Bright, warm, and a little loud
Tap any swatch to copy its hex code.
Logo colors
The exact colors inside the hand-drawn logo art. Use these only when you're matching the logo — screen printing, embroidery thread, a booth sign. For everything else, use the web palette below.
Web & print palette
What houseofhogs.com runs on. Magenta is the money color — save it for Donate buttons and the one thing you want people to tap. Cream, not stark white, is our background.
04 · Fonts
Two free fonts. That's it.
Both are free on Google Fonts, so anyone on the team (and any printer) can use them. The hand-drawn “House of Hogs” in the logo is artwork, not a font — always use the logo file.
Headlines
Fraunces
Smoke, family & a whole lot of heart.
- Use for
- Headlines, pull quotes, big numbers, event titles
- Weights
- SemiBold 600 (default) · Bold 700
- Fallback
- Georgia, serif
Body & buttons
Nunito Sans
Friendly and easy to read at any size — on a phone, a flyer, or a sponsor deck.
- Use for
- Paragraphs, buttons, labels, captions, nav
- Weights
- Regular 400 · SemiBold 600 · ExtraBold 800 (buttons, labels)
- Fallback
- Arial, Helvetica, system sans-serif
H1 · Fraunces 600Every plate helps
H2 · Fraunces 600Come eat with us
Eyebrow · Nunito 800Upcoming event
Body · Nunito 400Short sentences. Contractions. Lead with the food and the fun; land on the families.
Button · Nunito 800Donate
05 · Voice & name
A big New Orleans family at a cookout
…that happens to be fighting for something serious. Warm, funny, proud of the food, dead serious about the kids.
We sound like
- Food and fun first, then the families. Joy over pity, always.
- Short sentences and contractions. “Y'all” is welcome; fake dialect isn't.
- Real numbers and real photos.
- One clear ask every time: give, come, share, or sponsor.
- Pig puns allowed. One per piece. Max.
We never
- Guilt-trip, use scare tactics, or lean on sad-kid imagery.
- Name, picture, or share a child's story without written parent consent.
- Speak for Hogs for the Cause, a hospital, or a sponsor.
- Use corporate filler.
Getting the name right
| Use | When |
|---|---|
| House of Hogs | Everyday — posts, emails, signage, press. Always three words, capital H and H. |
| House of Hogs, Inc. | Legal and financial: contracts, checks, grant applications, tax receipts. |
| @houseofhogsbbq | Instagram and Facebook tags. |
| houseofhogs.com | Web address in print — skip the “www” and “https://”. |
| Not: “House of Hog,” “Houseofhogs,” “HOH” | “HoH” is fine in internal notes, never in public copy. |
Short description (for programs, press & sponsor decks)
House of Hogs, Inc. is a New Orleans-based 501(c)(3) nonprofit founded in 2015 by a group of friends with a smoker. We cook competitive barbecue at Hogs for the Cause and host events around the country — and every plate we serve helps support families battling pediatric brain cancer. Family, friends, food. Learn more at houseofhogs.com.
Need something else?
Vector files, co-branding, or a quick gut check
Sponsors and partners: please send us your layout before it goes to print — we'll turn it around fast. Using our logo means you're supporting us, not that we endorse your product.